Have you ever noticed when you visit a big site like Zappo’s or another e-commerce site, that you start seeing their ads on blogs, YouTube, and media sites right after. That is called Remarketing.
Remarketing is the process of showing ads only to people who visited your site recently or during a set time period like the last 90 days. This process increases your brand exposure, reminds the customer of your website, and increases sales.
The great thing is it is very cost effective and makes your program seem much larger than it may be.
Advertisers and customers will both think: “Gosh, this company is everywhere. I see it more than Groupon.”
So here is some information and how to get started.
A Short Video Overview of Remarketing
Here is a short 50 second video overview of Remarketing by our CEO Jimmy Hendricks, from a recent advertiser marketing seminar in San Diego. We are piloting short 90 min training seminars to teach small businesses about online marketing, offers, and coupons.
Why Should You Use Remarketing?
Remarketing allows your business to look bigger than you really are. Say you talk to an advertiser, and then they visit your website, and start seeing your ads on other websites—this will remind them of you and make you seem more powerful than you really are. The same thought happens with consumers.
Also, Remarketing is very cost effective. We ran banner ads in San Diego for two weeks, targeting an audience of 25,000 people, and the cost was under $200.
Examples of Remarketing Ads
The great thing about Remarketing is your ads will show up on local websites (when those sites have ad space left) for a fraction of the cost.
Here is a perfect example of our ads on the San Diego Union Tribune. One day we had all 3 spots on a page load and our total cost from that website was about $15.
How to Get Started
Step 1: Watch the Google Remarketing video. http://www.google.com/ads/innovations/remarketing.html or on the video to the right.
Step 2: Create a Google AdWords account
Step 3: Create an “Audience” within your Google AdWords account. The video explains how to do this.
Step 4: Create 4 common banner sizes for your program. You can start with less, but these are the four most popular sizes (File max size is 50kb and sizes need to be exact):
Step 5: Google will need to approve the ads which typically takes 3 business days. You can email them on the third day if not approved and this speeds up the process.
Step 6: If you have more questions check out this cheatsheet http://www.wordstream.com/blog/ws/2012/12/19/google-adwords-remarketing-cheatsheet
Yesterday the founders of Deal Current Network, Jimmy Hendricks and Patrick Dillon, spent 90-minutes teaching San Diego businesses owners how to market their business online. In attendance were media representatives from NBC 7 San Diego, San Diego Magazine, Fox 5 San Diego, Get1Free Magazine, Pacific Magazine, and San Diego Family Magazine. Small businesses owners like Laura from Pacific Nature Tours, Connie from Click Through Coupons, Tomio from AVI Technologies, Bonnie from Sanctuate, Michael from Infinity Financial Services, and Anthony from Aserenity Skin and Body were able to network with media representatives as well as gain valuable information for their business.
Hendricks, talked for about 40-minutes on simple website design and key SEO techniques get your website on the first page of Google. He also discussed, which social media profiles are a must, and how to trade your services with media groups for advertising.
“I came in here thinking I know a lot and I probably learned about eight new things I didn’t know. I highly recommend it, it was very organized, amazing presentations—these guys know what they’re talking about.” – Connie, CEO of Click Through Coupons and Marketing Director at FIT Athletic Club
Dillon, wrapped up the seminar talking about the San Diego daily deal and coupon space, how to make coupons work for your business, and performance based coupons versus flat rate coupons.
“Our business does a lot of daily deal marketing and to see all the different opportunities available in San Diego was very beneficial.” Laura, Pacific Nature Tours
“I was very excited about the digital coupon section because one of the things I found the digital coupon does is it gives you incredible track-ability and flexibility. You can see where your clients are coming from and make adjustments to the coupons that are not effective for you, opposed to print and other types of media.” Anthony, Aserenity Skin and Body
Overall, the morning was a success for both Deal Current Network and San Diego business owners. Take Back Local was able to gain valuable feedback to make the next seminar on 3/29 an even bigger success.
“I highly recommend this seminar to anybody who is a business owner or marketing person. They talk about different strategies that I think are useful and things that are up and coming that you should be aware of.” Steve, NBC 7 San Diego
For more information watch us on San Diego CW6 below or visit TakeBackLocal.com
Yesterday, San Diego Living’s Lynda Martin interviewed Jimmy Hendricks, the CEO of Take Back Local and Deal Current Network. Organized by Deal Current Network, Take Back Local is a grassroots outreach program, teaching small business owners how to profit from online advertising. The business is hosting three free seminars at the One America Plaza from 9-11am on:
Co-Founder and CEO of Deal Current Network, Jimmy Hendricks will show attendees how to leverage loyalty programs, trade for advertising, and the San Diego Coupon Network for their business. Attendees will walk away with clear actions and tracking methods to take their business to the next level. The program is partnered with NBC7 San Diego, Get1Free, San Diego Magazine, San Diego 6 CW, and over a half dozen other publishers.