Currently Browsing: Launching a Daily Deal Site

Launching a Daily Deal Program for your TV Station

We wanted to share some great thoughts from a daily deal publishing partner of ours.  Our friend Sean Monzet is the Director of Integrated Media at NBC 7 San Diego, an Owner Operated market of NBC Universal. Sean has successfully implemented a daily deal and coupon program at the NBC station called The Goods.  He sat down for five minutes and wrote down a list of things he learned over the years. We hope his advice can help push your program in the right direction.

  • Don’t underestimate the importance of a strong, active email list. Always be focused on growing your email list via contests, events, etc.
  • As general rule, don’t depend on TV spots to sell vouchers. TV does work if a well-known brand is featured but will not move the needle for lesser known merchants.
  • TV can and should be leveraged to get top tier merchants to sign on with your program—that is the advantage you have over Groupon, Living Social, and other programs that don’t have access to TV audience
  • Recommend 1 dedicated seller for your deal program…do not depend on traditional TV Acct Execs to source deals…they will come in sporadically
  • Provide 2-3 new sales leads to your business development team on weekly basis. They will not be thinking of selling your daily deal program as much as you would like them to be, make it as easy as possible for them to identify strong targets.
  • Loop in your stations social media lead on your program and get him/her to post deals to the station’s Facebook and Twitter

    Sean Monzet, Dir. of Integrated Media, NBC 7 San Diego

    pages. Be sure to tag/hyperlink merchants social accounts in your posts.

  • Leverage your stations “A” programming to bring in top tier merchants: Super Bowl, Olympics,US Open, Oscars, etc. If you have avail inventory try to reserve a :15 spot for your deal program in these programs—the revenue achieved through your deal should exceed what a :15 would have brought in through standard spot sale.
  • Position your deal program as an “audience reward” program. This will help you get buy in from news, producers and promotions to get you more promo time

Take Back Local First Seminar Deemed A Hit!

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Yesterday the founders of Deal Current Network, Jimmy Hendricks and Patrick Dillon, spent 90-minutes teaching San Diego businesses owners how to market their business online. In attendance were media representatives from NBC 7 San Diego, San Diego Magazine, Fox 5 San Diego, Get1Free Magazine, Pacific Magazine, and San Diego Family Magazine. Small businesses owners like Laura from Pacific Nature Tours, Connie from Click Through Coupons, Tomio from AVI Technologies, Bonnie from Sanctuate, Michael from Infinity Financial Services, and Anthony from Aserenity Skin and Body were able to network with media representatives as well as gain valuable information for their business.

Hendricks, talked for about 40-minutes on simple website design and key SEO techniques get your website on the first page of Google. He also discussed, which social media profiles are a must, and how to trade your services with media groups for advertising.

“I came in here thinking I know a lot and I probably learned about eight new things I didn’t know. I highly recommend it, it was very organized, amazing presentations—these guys know what they’re talking about.” – Connie, CEO of Click Through Coupons and Marketing Director at FIT Athletic Club

Dillon, wrapped up the seminar talking about the San Diego daily deal and coupon space, how to make coupons work for your business, and performance based coupons versus flat rate coupons.

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“Our business does a lot of daily deal marketing and to see all the different opportunities available in San Diego was very beneficial.” Laura, Pacific Nature Tours

“I was very excited about the digital coupon section because one of the things I found the digital coupon does is it gives you incredible track-ability and flexibility. You can see where your clients are coming from and make adjustments to the coupons that are not effective for you, opposed to print and other types of media.” Anthony, Aserenity Skin and Body

Overall, the morning was a success for both Deal Current Network and San Diego business owners. Take Back Local was able to gain valuable feedback to make the next seminar on 3/29 an even bigger success.

“I highly recommend this seminar to anybody who is a business owner or marketing person. They talk about different strategies that I think are useful and things that are up and coming that you should be aware of.” Steve, NBC 7 San Diego

For more information watch us on San Diego CW6 below or visit TakeBackLocal.com

 

 

Get1Free.com Launches New Site with Deal Current’s Coupon Software

We are excited to launch the second component of our future local offer platform currently in development: coupon software.

Get1Free Magazine launched their new site on June 14 on the Deal Current Platform and generated over 4000 sales in the first 48 hours.

Get1Free.com‘s new site includes:

Future enhancements to the site include San Diego Events, Recipes, and more!

Here are some pictures of the old Get1Free.com before the re-design:

Here are pictures of the new site you can view at www.get1free.com!

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Their publisher Ryan Green was excited about the re-design and had some flattering words for our team:

“Deal Current has been a fantastic partner of ours as we evolve our on-line efforts.  For a couple of years we tried to run our own proprietary deal software, but with time realized that we were better off partnering with a company who specializes in the deal space.  Realizing that our time would be better spent with our customers, we wanted a deal partner that we could count on to provide top level service, superior design, and continued product development.  After researching the applicable companies, we quickly found who we were looking for.  Deal Current has followed through with every commitment and has pulled off what may have seemed impossible to some.  Their dedication and effort to hitting our deadlines and fulfilling our unique requests have been truly impressive.  Their entire team is smart and easy to work with.  They have proven to be committed partners and we look forward to working with them for a long time.  I give Deal Current my highest level of recommendation.”

For more information about Deal Current’s Coupon Software email us at couponsoftware@dealcurrent.com.

DealMeInToday.com partners with San Diego Community News Group

We are excited to see Deal Current client’s growing their program and making strong affiliate relationships.

Deal Me in Today in La Jolla announced their partnership with San Diego Community News Group last week.

Here are the details and you can read the original article here.

Community newspaper group partners with daily deal site for coastal discounts
by Morgan Carmody
Deal Me In Today’s Debbie Arnau, left, and SDCNG publisher Julie Hoisington.

San Diego Community Newspaper Group (SDCNG), publisher of La Jolla Village News, Beach & Bay Press and Peninsula Beacon, announced it will offer great deals in San Diego’s coastal communities thanks to a recently established partnership with Deal Me In Today, an Internet-based platform that dishes out daily deals from local businesses to area residents.

“I’m thrilled to be partnering with Deal Me In Today’s owners, Debbie Arnau and husband Michael,” said SDCNG publisher Julie Hoisington. “Providing this free service to our clients, on average four times per year, complements what our community newspapers have done best for years — reaching the local residents.”

In addition to providing weekly print advertising opportunities for local businesses, SDCNG now also offers a daily deal package to bring business’ marketing campaigns full circle.

“We’re very proud of our readership audit reports, which have shown a 94 percent average receivership and readership in the communities we serve. Those are tremendous odds for a business advertisement to be seen and read,” Hoisington said, calling community newspapers the “backbone of marketing.” “It’s the engine that drives readers to business websites for deals and blogs.”

Readers, too, will enjoy added benefits by checking out their local news website, www.sdnews.com, or picking up the local community newspaper to take advantage of the best deals around town.

Deal seekers will no longer get flooded with junk emails just to find one in their neighborhood, since all Deal Me In Today deals are located within a three- to 10-mile radius of where the customer lives, works or plays.

“We believe that the future ongoing success of this industry will revolve around community-based daily deals that support local businesses and are close to home,” said Debbie Arnau. “Our focus on a community approach is to provide consumers with unbeatable deals from nearby merchants and to provide the same merchants with long-term loyal customers.”

After just one year, Arnau already has her sights set on expanding her unique business model into more of San Diego’s communities.

“As we begin our launch of Deal Me In Today to San Diego’s coastal communities including La Jolla, Pacific Beach, Mission Bay, Point Loma and Ocean Beach, we see no better way than to partner with San Diego Community Newspaper Group,” she said. “Plain and simple. It’s the community focus. … It’s a win-win for both the business and the consumer.”

Read more: San Diego Community News Group – Community newspaper group partners with daily deal site for coastal discounts

Triton Digital Daily Deal Survey Finds Lots of Opportunity, “Deal Fatigue” A Myth

Survey of 60,000 Consumers Prove Daily Deals are Useful in New Customer Acquisition, Often Shared with Friends

ATLANTA–(BUSINESS WIRE)–In a large-scale survey that included over 60,000 North American local media users, Triton Digital’s Application & Services division found a substantial untapped opportunity for daily deal programs like those offered by Groupon and Living Social. Additionally, the survey found the assertion that consumers are experiencing “deal fatigue” is overstated.

“I dislike them cluttering my email, but that’s the price you pay for the occasional chance to save money”

In the survey, the general consensus was that consumers are taking a tentative approach toward daily deals. When asked about participation in deal programs, 39% have never subscribed to a deal program. However, of those consumers that have participated in deal programs:

  • 28.4% glance at a deal to decide on their interest
  • 19.6% read the entire deal email
  • Less than 17% of respondents had given up on deals
  • 10.2% subscribe but consider deals spam and delete them
  • Just 6.4% have completely unsubscribed from deal emails.

“With all the media attention, a plethora of deal providers, and inboxes brimming with deals, the expectation that consumers would be tired of deals or that the category has reached maturity is clearly false,” explained Triton VP of Business Strategy, Jim Kerr. “A large majority of consumers either haven’t yet participated or are actively participating in deal programs.”

The survey dug deeper into those with negative attitudes and found that the largest issue was with the volume of email, with 30.8% stating, “I dislike them cluttering my email, but that’s the price you pay for the occasional chance to save money”. Only 18.2% found the entire concept worthless, agreeing with the statement, “I hate the whole idea. The emails are spam, and the deals are for things I would never buy.”

Another interesting finding is that deals can be used as a viable customer acquisition tool. Over 50% of respondents would consider trying something they had only passing interest in if the price was low enough. Furthermore, 26.4% of respondents have actively shared a deal with a friend they thought would like it.

The full results of this and other Triton surveys can be found at: http://tritondigital.com/products-services/db-loyalty-engagement/immediate-insights

“As the premier provider of user database programs to local media, the ability for Triton to survey and examine consumers across North America is extraordinary,” said Triton SVP of Engagement, Michael Fischer. “This survey is one in a series that we are releasing which examine the perceptions, attitudes, and behaviors of millions of people.”

About Triton Digital

Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.

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