We are excited to announce that we are just a couple weeks away from releasing a brand new management center for all of our clients and would like to invite you to one of our preview webinars.
Our new system has a great new design, is mobile responsive like our consumer websites, and has a bunch of improvements to make managing deals and coupons even easier. Even more important, this will give advertisers really easy to use tools for deal redemption and coupon tracking that you can be proud to show off (Screenshots Below).
If you would like to see all that Deal Current has to offer I encourage you to sign up for one of the calls below or share this with your team.
Register for an overview session now by clicking a date below:
Preview of New Navigation and Dashboard
Preview of Reporting Center
Preview of Merchant Voucher Redemption Page
The last 45 days have been an exciting time for the tech team at Deal Current Network with two major updates
Here is a screenshot of the homepage and please let us know what you think.
A majority of publishers are adopting coupons and seeing great results. Actions by consumers on coupons grew 42% from 2400 in December to over 3400 in January. The number of coupons grew from 417 in December to 516 in January.
If you are considering adding digital coupons to your site, but haven’t yet then you should read this article from Emarketers.
We don’t believe that coupons are replacing deals, but we 100% believe that offering deals and coupons will lead to a bigger opportunity.
As a result, we are going to be sharing a lot of market knowledge and to start here are three tips to running a successful coupon program.
1) Make Sure You Get a Great Image From an Advertiser
We see so many merchants use bad photos, out dated photos, cheap stock art in advertisements and wonder why they don’t get a response
Here is a great example of an image that is awesome from, Cafe Ventana, a St. Louis bistro. They have a great picture and their logo placement is clean and clear.
2) Use Great Tags, Not Just the Business Name
Remember consumers aren’t typically looking for a specific business, but a business type.
So use tags that help a customer find what they are looking for in a certain category or neighborhood.
We recommend at a minimum: City, Neighborhood, Zip Code, Specific Services or Food Type.
3) Create Incentives to Sign-Up & Advertising Packages
When you first launch your coupon program, give new advertisers an incentive to try online coupons:
Create packages to entice advertisers to run more than one coupon at a time to increase your revenue faster. In our system, you would just divide the monthly spend and enter that for each coupon.
Bundle coupons with additional advertising to increase performance and your average sale.
SignPost, Local Offer Network, Boomtime, Analog Analytics and Second Street Media now incorporate a range of local offer formats. These can include deals, coupons, gift certificates and contests. So is San Diego-based Deal Current, which is specifically focusing on coupons to move beyond deals: both traditional, flat rate coupons, and performance-based coupons.
While deals remain attractive for their games- like excitement – especially in high margin categories — coupons are preferable to deals in many instances. They don’t churn as much and aren’t as time pressured – coupon customers tend to stick with the channel for years on end, and tend to add to their budgets as results are proven. They also work everywhere, unlike mobile-limited channels such as Groupon Now; and they don’t require businesses to share revenue.
Deal Current’s innovation with coupons is offering a performance-based option. It enables publishers to work with advertisers with no upfront costs. As President Patrick Dillon notes, “It is like AdSense, but better because you don’t pre-fund the account.”
Dillon notes that a performance-based model incentivizes publishers to circulate the coupons around the Web with SEO and aggregators. A performance based coupon, in fact, might look and perform like a text ad, but will cost 40 percent less than comparable online ad choices.
2013 is going to be an exciting year for local advertising. We know that with a new year, comes a new revenue budget, and sometimes new vendors to serve you better.
We wanted to share a testimonial from San Diego 6, CW, about why they chose Deal Current over any other provider in the market to power their Meals & Steals program.
“As a station, we were very happy with the level of service that Media Web Connect provided us over the years.
However, we were looking to grow and expand our program. We were courted by many different vendors, but ultimately decided to partner with Deal Current based on their professionalism, presentation, expertise, and of course…the Network. By using their Network model, we always have a full slate of offers on our site whether it’s one of our clients’, or one we’ve picked up from the Network. This has increased our traffic and sales.
My biggest concern was moving over everything we had built with Media Web Connect and launching with Deal Current. That fear disappeared very quickly as the Deal Current team walked us through each step in a clear and efficient manner. We did not experience a single issue during the transfer. “ – Scott Potter, Local Sales Manager, San Diego 6
If you would like to learn more, please email us at email@example.com.