Triton Digital Daily Deal Survey Finds Lots of Opportunity, “Deal Fatigue” A Myth
Posted by admin in Daily Deal Software, Launching a Daily Deal Site, Marketing on Feb 17th, 2012 | Comments OffSurvey of 60,000 Consumers Prove Daily Deals are Useful in New Customer Acquisition, Often Shared with Friends
ATLANTA–(BUSINESS WIRE)–In a large-scale survey that included over 60,000 North American local media users, Triton Digital’s Application & Services division found a substantial untapped opportunity for daily deal programs like those offered by Groupon and Living Social. Additionally, the survey found the assertion that consumers are experiencing “deal fatigue” is overstated.
“I dislike them cluttering my email, but that’s the price you pay for the occasional chance to save money”
In the survey, the general consensus was that consumers are taking a tentative approach toward daily deals. When asked about participation in deal programs, 39% have never subscribed to a deal program. However, of those consumers that have participated in deal programs:
- 28.4% glance at a deal to decide on their interest
- 19.6% read the entire deal email
- Less than 17% of respondents had given up on deals
- 10.2% subscribe but consider deals spam and delete them
- Just 6.4% have completely unsubscribed from deal emails.
“With all the media attention, a plethora of deal providers, and inboxes brimming with deals, the expectation that consumers would be tired of deals or that the category has reached maturity is clearly false,” explained Triton VP of Business Strategy, Jim Kerr. “A large majority of consumers either haven’t yet participated or are actively participating in deal programs.”
The survey dug deeper into those with negative attitudes and found that the largest issue was with the volume of email, with 30.8% stating, “I dislike them cluttering my email, but that’s the price you pay for the occasional chance to save money”. Only 18.2% found the entire concept worthless, agreeing with the statement, “I hate the whole idea. The emails are spam, and the deals are for things I would never buy.”
Another interesting finding is that deals can be used as a viable customer acquisition tool. Over 50% of respondents would consider trying something they had only passing interest in if the price was low enough. Furthermore, 26.4% of respondents have actively shared a deal with a friend they thought would like it.
The full results of this and other Triton surveys can be found at: http://tritondigital.com/products-services/db-loyalty-engagement/immediate-insights
“As the premier provider of user database programs to local media, the ability for Triton to survey and examine consumers across North America is extraordinary,” said Triton SVP of Engagement, Michael Fischer. “This survey is one in a series that we are releasing which examine the perceptions, attitudes, and behaviors of millions of people.”
About Triton Digital
Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.
Deal Current Network Demo
Posted by admin in Daily Deal Competition, Daily Deal Software, Launching a Daily Deal Site, Marketing, Media on Feb 10th, 2012 | Comments OffCheck out a preview of all the great things that come from choosing Deal Current as your platform of choice.
New Client Feature: TidBit Treats
Posted by admin in Daily Deal Software on Jan 5th, 2012 | Comments OffIn 2012, we are going to start highlighting new clients launching that we see come out the gates with great performance.
TidBitTreats.com launched today and is the creation of a local Austin site http://austin.gotidbits.com/
We are seeing that daily deals sites coupled with content sites are performing very well.
For everyone who is looking to grow or start a new deal site, look at either coupling it with a blog or partnering with a local content site. The results are exponential.
Deal Current’s CEO Jimmy Hendricks Nominated for San Diego’s 2011 Most Admired CEOs
Posted by admin in Entrepreneurship, Management, Marketing on Dec 7th, 2011 | Comments OffWe are proud to announce that the San Diego Business Journal has recognized our CEO, Jimmy Hendricks, as a finalist in their 2011 Most Admired CEO Awards.
This is the second year in a row Jimmy was nominated and we are excited about an awesome 2012.
Deal Current is looking for great engineers and supporting the San Diego startup community!
Posted by admin in Entrepreneurship, Marketing, Small Business, Training on Nov 22nd, 2011 | Comments OffIf you are a programmer and looking to work at Deal Current or another one of San Diego’s fastest growing technology companies, then you need to attend Startups are Better. This is a free event for tech talent on Dec 1st, at the Sweet Labs office.
“10 Startups, $100 Million in Funding, 100 New Jobs” Event Highlights Great Job Opportunities at San Diego’s Hottest Startups
Emerging San Diego Tech Startups Come Together to Showcase Over 100 Great Job Opportunities for Local Tech Talent
San Diego, CA—November 2011—SweetLabs, Inc., the company behind the Pokki app platform and OpenCandy advertising network, today announced that it will host and sponsor “10 Startups, $100 Million in Funding, 100 New Jobs” (www.startupsarebetter.com) on December 1st at the company’s headquarters in downtown San Diego.
The event, featuring SweetLabs and nine other innovative San Diego tech startups, is free for qualified local product managers, developers and designers interested in job opportunities at San Diego’s hottest startup companies. The evening will kick-off with a fireside chat between San Diego entrepreneur Michael Robertson, founder of a number of successful tech startups including MP3.com, Linspire, and Gizmo5, and Joe Kraus, founder of Excite and JotSpot and currently a partner at Google Ventures. Following the discussion, attendees will have the chance to network with representatives from 10 San Diego tech startup companies over gourmet appetizers and a hosted bar.
“Everyone knows that the quality of life in San Diego is the envy of every other city in the country, but not nearly enough attention is paid to our growing startup community, which is an engine of real innovation and local job creation during this difficult economic period,” said Chester Ng, co-founder and CMO of SweetLabs. “We want product managers, designers, developers and other technology superstars to understand that they don’t have to sacrifice the San Diego lifestyle in order to find the startup job of their dreams, and we’ve partnered with the most exciting companies in town to showcase the great opportunities available right here in our own backyard.”
Participating companies will be announced on the event website in the coming weeks, and representatives from each company will host a table with information on their products and job openings. The party will kick off at 6:00 PM on December 1 at SweetLabs offices at 510 Market Street. Qualified attendees can register to attend online at www.startupsarebetter.com.
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