SignPost, Local Offer Network, Boomtime, Analog Analytics and Second Street Media now incorporate a range of local offer formats. These can include deals, coupons, gift certificates and contests. So is San Diego-based Deal Current, which is specifically focusing on coupons to move beyond deals: both traditional, flat rate coupons, and performance-based coupons.
While deals remain attractive for their games- like excitement – especially in high margin categories — coupons are preferable to deals in many instances. They don’t churn as much and aren’t as time pressured – coupon customers tend to stick with the channel for years on end, and tend to add to their budgets as results are proven. They also work everywhere, unlike mobile-limited channels such as Groupon Now; and they don’t require businesses to share revenue.
Deal Current’s innovation with coupons is offering a performance-based option. It enables publishers to work with advertisers with no upfront costs. As President Patrick Dillon notes, “It is like AdSense, but better because you don’t pre-fund the account.”
Dillon notes that a performance-based model incentivizes publishers to circulate the coupons around the Web with SEO and aggregators. A performance based coupon, in fact, might look and perform like a text ad, but will cost 40 percent less than comparable online ad choices.
We would like to introduce our two new team members that have a combined total of 4 years in the daily deal industry–working at Zulily, on Active.com’s Schwaggle team, and a daily deal pure play in Chicago, IL. Lianne and Joanna will be helping grow our service and support teams and further develop key collateral, training documents/videos, and improving other marketing initiatives for our clients.
Lianne brings more than five years of daily deal and media knowledge to her role at Deal Current. Prior to joining us, she worked on an Emmy Award Winning investigative report and crafted primetime news stories at 10News and KUSI in San Diego. Afterwards, she was a Marketing Associate for a start-up daily deal company in Chicago, then took a role with Active.com’s Schwaggle (a national daily deal program for athletes). She will be a key player in improving collateral, updating training docs, and launching a marketing campaign to support your efforts.
Joanna brings ten years of customer relations experience to her role at Deal Current. Having launched her career in the eCommerce field, Joanna brings daily deal experience to our team. She launched a successful high-volume call center for zulily, Inc.; the largest flash sales site in the world tailored to moms, babies, and kids. Joanna joined zulily as the 50th employee there, and left when over 1,500 were on staff. Her expertise in project management, customer retention, team building and training development will be a huge asset to our team.
2013 is going to be an exciting year for local advertising. We know that with a new year, comes a new revenue budget, and sometimes new vendors to serve you better.
We wanted to share a testimonial from San Diego 6, CW, about why they chose Deal Current over any other provider in the market to power their Meals & Steals program.
“As a station, we were very happy with the level of service that Media Web Connect provided us over the years.
However, we were looking to grow and expand our program. We were courted by many different vendors, but ultimately decided to partner with Deal Current based on their professionalism, presentation, expertise, and of course…the Network. By using their Network model, we always have a full slate of offers on our site whether it’s one of our clients’, or one we’ve picked up from the Network. This has increased our traffic and sales.
My biggest concern was moving over everything we had built with Media Web Connect and launching with Deal Current. That fear disappeared very quickly as the Deal Current team walked us through each step in a clear and efficient manner. We did not experience a single issue during the transfer. “ – Scott Potter, Local Sales Manager, San Diego 6
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