What does the Google & DealMap Acquisition mean?

Today, one of the largest daily deal aggregators, The DealMap, announced that it’s been acquired by Google.  Although many people are beginning to speculate on what this partnership could actually mean for the industry, consumers and daily deal publishers – we at Deal Current have our own opinions.  The DealMap has been a syndication partner for Deal Current clients for about a year, and their innovation in the space and mobile development has been certainly one to admire and appreciate.  Most notably, The DealMap has developed a very sophisticated geo-targeted mapping function which syndicates daily deals throughout the US.  Their mobile app renders all local offers, deals and coupons right to your current GPS location.

Our belief is this expertise coupled with Google’s obvious Google Map and Google Places products could be a natural fit for the content easily gathered and distributed by The DealMap’s API.  I’ve even found myself asking why Google doesn’t aggregate all of this data into search and it appears from initial analysis that they might be doing that with this partnership.

This can certainly be a natural fit for the Google Offers product as well, and our hunch is that they’ll leverage the DealMap user data to spur the consistent growth and scalability of the local offer and deal space.  We’re excited for our friends at DealMap and Google for making this transaction a reality.  If anything it’s exciting to see this lightening space continue to amaze everyone involved.

Here’s what the folks at The DealMap have had to say thus far about the partnership.

From its announcement blog post:

“We believe Google provides the ideal platform to help us accelerate our growth and fulfill our mission. We’re passionate about helping people save money while having great local experiences, and in Google we’ve found the perfect partner that shares this passion, as well as our vision and strategy. We believe that joining Google will help us innovate in new and unexplored areas of commerce.

For the time being, we will continue to support The Dealmap’s core products and partner services. People will still be able to access local and daily deals through The Dealmap website, mobile apps, and daily email, and we’ll continue supporting The Dealmap API and feeds for existing sourcing and distribution partners. As we’re ready to share more about integration and transition plans, we’ll update our partners and consumers on progress and any news.”