Deal Current Announces 18th Daily Deal Site and 2011 Social Commerce Industry Trends

San Diego, CA — December 1, 2010 – Deal Current (www.dealcurrent.com), a leading daily deal software company that offers a robust suite of hosted social commerce solutions for media publishers, today announced the launch of Sweetfind.com, its 18th deal site for award-winning media publisher, Buffalo News. The announcement arrives on the heels of Google’s rumored acquisition of Groupon. Unlike Groupon, Deal Current delivers “white label” daily deal solutions coupled with sales force training to media publishers who desire to dominate the national and local digital marketing space. Deal Current is on track to launch programs in 100+ markets in 2011.

“We chose Deal Current as our daily deal platform provider because they offered a complete solution with excellent support.  We received exceptional sales training, and were able to white label our daily deal solution, which was a requirement for us,” said Emily Lowrey, Director of Online Operations for the Buffalo News, Berkshire Hathaway’s only newspaper.  “The Deal Current team has promptly responded to any requests for promotional advertising expertise, and we feel they’ve been a tremendous partner to us.”

“Deal Current is excited about Buffalo News’ campaign launch,” said Jimmy Hendricks, Co-Founder and CEO of Deal Current. “Deal Current’s executive team has a collective 30 years sales training and development experience. We have built the right mix of white label daily deal products coupled with the industry’s best training and support to help our clients establish a social commerce leadership position.”

According to Hendricks, the daily deal and social commerce industry will dramatically morph in 2011 as follows:

  • Industry Consolidation Not Saturation: With Google buying Groupon, expect a game changing daily deal industry buying spree from new tech behemoths. Unprofitable players with unproven track records won’t survive.
  • Media Publisher Daily Deal Domination: Media publishers will begin to dominate daily deals, seeking out white label social commerce technology and sales force solutions. With their audience and authority, publishers are uniquely positioned for performance advertising market leadership.
  • The Rise of Hosted Multi-Product Social Commerce Solutions: Vendors with one-trick solutions will be replaced by larger players with multi-product social commerce solutions.  It will become easier and more profitable to partner than to develop.

“Daily deal promotions mark a new era of pure pay for performance advertising. Deal Current is among the leading vendors in this important and growing space.” added Peter Krasilovsky, Vice President of BIA/Kelsey, a prominent analyst firm.

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