Posted by Jimmy Hendricks in Launching a Daily Deal Site
on Jun 12th, 2010 | Comments Off
As our product Deal Current is being implemented in the market, the biggest thing we have realized is that there is a right way and wrong way to launch a daily deal program.
Just like every website on the web the statement, “If you build it they will come”, is never true. It takes marketing and promotion. The viral aspect is like the icing on the cake an effects the velocity, but marketing is the initial driver.
Thursday of this past week our 3rd Deal Current client, Morgan’s Deals in Austin, launched and I wanted to share a few key things about their immediate success.
Highlight: Morgan’s Deals – Day 1 – 323 Sales – $3,230 in Revenue!!!!!!
Keys to Day 1 Success
- Good Email List – Having a great email list to start with is super important. Morgan’s Deals launched with a good opt-in email database that they built from paid advertising in their market. They sent direct mail pieces to thousands of households and invested in Facebook ads. Building a true opt-in email list takes money, but its worth it. We recommend that a site launches with a minimum of 10,000 opt-in emails for a given market to ensure success.
- A Great First Deal – Morgan’s Deals launched with Mangia Pizza. Mangia Pizza is a very popular and award winning Chicago style pizza place in Austin. The deal was $10 for a medium pizza with 3 toppings valued at $22.45. Not only was it a great location, but also a great value. This combination drove consistent sales from 8am to 12pm.
- Great Branding – Morgan’s Deals has an awesome sense of style and brand. They didn’t just put up “City + Deal of the Day”. This model is boring. People are endeared to brands that have personality and style. For this we give Morgan’s Deals an A+.
So for all of the potential daily deal sites launching. Whether you work with us or not, make sure you do it the right way. The daily deal opportunity can be very lucrative, but if you don’t run your program you the right way you will be lost in the crowd.