The new year is off to a great start and I wanted to share my thoughts on a simple but very important topic – Naming.
I know there are tons of topics out there on naming a new product, service, or company. Even so, I wanted to share how we do it. So far its worked well and made it easy to start creating value in our brands from day one.
If you find a name and the URL is available and its not trademarked, the last question to ask yourself should be “Is the name limiting?”. We made the mistake of naming our apparel line “Collar Free”. It was great for the t-shirts we started with, but no one could see us as being more in the future.
As we evolved as a company, we named our contest software platform “Artistic Hub” and it has been a good fit. We help people engage with companies they love through the use of design, photography, and media.
Its not overly complicated, but we find having a simple checklist when picking a name is very important. It helps us pick a name quickly and move on to the branding and idea execution stage faster. I believe a name is important, but nothing is more important than a good revenue model.
Here is another great article on the topic from Smashing Magazine – “Effective Strategy for Choosing the Right Domain Names”
On another note, we launched a new version of Artistic Hub on Friday. It more accurately shows off what we do and the clients that benefit from our contest platform. Let us know what you think.