The past couple days I attended Online Marketing Summit in San Diego. The conferences was maxed out and especially excellent if you are interested in email and SEO.
The event was well organized, talks were top notch, and I met some great people, but the #1 thing I learned was some great SEO tips. I sat down for 15 minutes with Thomas Beatty a Sr. Analyst with Business OnLine for an SEO audit of our online contest software company Artistic Hub.
In 15 minutes I learned some basic but very valuable SEO best practices that we are implementing immediately. Since i believe in the power of Paying It Forward I wanted to share. We just created this summary so these aren’t implemented yet, but will be by next week.
12 SEO tips I learned from Business OnLine
1) Make sure your title matches your keywords
2) Modify your description to be accurate and keyword focused:
3) Modified and consistent keywords:
4) Use keywords accurately in content:
5) Use text for navigation not images:
6) Modify top navigation to be text and keyword focused:
7) Modify sub navigation text under features to be text and keyword focused
8) Use descriptive alt tags on all our images. Here is an article for reference and here is what we are changing:
9) Use top keywords if appropriate in our bottom navigation:
10) Add a Custom 404 Page. Here is a 404 info reference
11) Modify plain page anchors to use keywords
12) Break out our website into pages with below the fold content.
So this is what we learned and these are easy best practices that anyone can implement. If you are looking for bigger SEO projects I highly recommend Business OnLine.
One of the most valuable and highest ROI forms of marketing is via email. Most businesses realize this but their biggest challenge is building their email list. Clients ask us every day for tips on building their email lists so I wanted to share some of the advice we give. Next week I’ll cover tips to having a great newsletter, because once a company develops an email list the next step is to communicate.
Here are 9 Ways to Build Your Email List
The key with building an email list is to just start. Over time the list will build and your sales will go up.
If you have other great ideas, please add them in the comments!
Here is a list of the headline speakers and I’ve posted their press release below for more detailed information.
If your company is looking to go local, market local, or do biz dev with any of the above companies I recommend attending.
Here is the link to register: Marketplaces 2010
Local media execs to gather at BIA/Kelsey’s Marketplaces 2010 conference, March 22-24 in San Diego, to examine the outlook and business opportunities in online vertical media
CHANTILLY, Va. (Feb. 10, 2010) – While only 5 percent of small and medium-sized businesses say they currently advertise in online vertical directories, nearly two-thirds (64 percent) express a willingness to buy online vertical directory ads, according to BIA/Kelsey’s Local Commerce Monitor study. It is this local vertical advertising opportunity that will be the focus of BIA/Kelsey’s upcoming Marketplaces 2010 conference (www.kelseygroup.com/marketplaces2010), which takes place March 22-24 in San Diego.
“More than half a billion dollars have recently poured into the local vertical media and advertising space,” said Peter Krasilovsky, vice president and program director, Marketplaces, BIA/Kelsey. “At Marketplaces, we’ll take a close look at the market opportunity in verticals, and we’ll hear from the companies that are successfully using vertical approaches in search and content to drive audiences and value.”
The Marketplaces 2010 program will feature more than 50 influential executives from across local media, vertical sites and services, including five keynote addresses by Jon Brod, Executive VP, AOL Ventures; Jay Herratti, CEO, Citysearch; Andrew Mason, Founder and CEO, Groupon; Sam Sebastian, Director, Local & B2B Markets, Google; and Craig Smith, CEO, ServiceMagic.
The conference will also include 11 general sessions, a bonus pre-conference session devoted to the latest tools for marketplaces success and a SuperForum focused on the mobile vertical space.
Marketplaces’ “Mobile Vertical SuperForum” is a fast-paced series of micro-sessions on the rapidly changing mobile vertical landscape. The SuperForum will include a mobile kick-off address, product demos and deep discussions around the growing opportunities in mobile. Companies participating in the Mobile Vertical SuperForum include Big in Japan (ShopSavvy), CallSpark, LocalAdXchange, Loopt, MoVoxx, OpenTable, RepairPal and Yelp.
Highlights from the conference agenda include:
Conference sponsors include Acxiom, AgendiZe, Amdocs, Local.com, Local Matters and Localeze. Groupon is the promotional partner for Marketplaces. Association partners are Association of Directory Publishers (ADP), Great Outdoor Network (GON), International Classified Media Association (ICMA), National Association of Broadcasters (NAB) and Yellow Pages Association (YPA). The conference media partner is the Advanced Interactive Media Group (AIM Group). For more information on Marketplaces 2010, visit www.kelseygroup.com/marketplaces2010.
About Local Commerce Monitor
Local Commerce Monitor is BIA/Kelsey’s annual tracking survey of small and medium-sized businesses, conducted with research partner ConStat since 1999. The survey measures where SMBs are spending their advertising and promotional budgets and how their media usage and spending habits are evolving. Local Commerce Monitor draws its sample of business respondents from a mix of nationally scoped MSAs, which include first- and second-tier markets. Local Commerce Monitor Wave XIII was conducted in August 2009 via an online survey of 302 SMBs.
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at www.bia.com and www.kelseygroup.com. The company’s blogs are located at http://blog.bia.com/bia/ and http://blog.kelseygroup.com/, and it can be found on Twitter through http://twitter.com/BIAKelsey.
For more information contact:
The new year is off to a great start and I wanted to share my thoughts on a simple but very important topic – Naming.
I know there are tons of topics out there on naming a new product, service, or company. Even so, I wanted to share how we do it. So far its worked well and made it easy to start creating value in our brands from day one.
If you find a name and the URL is available and its not trademarked, the last question to ask yourself should be “Is the name limiting?”. We made the mistake of naming our apparel line “Collar Free”. It was great for the t-shirts we started with, but no one could see us as being more in the future.
As we evolved as a company, we named our contest software platform “Artistic Hub” and it has been a good fit. We help people engage with companies they love through the use of design, photography, and media.
Its not overly complicated, but we find having a simple checklist when picking a name is very important. It helps us pick a name quickly and move on to the branding and idea execution stage faster. I believe a name is important, but nothing is more important than a good revenue model.
Here is another great article on the topic from Smashing Magazine – “Effective Strategy for Choosing the Right Domain Names”
On another note, we launched a new version of Artistic Hub on Friday. It more accurately shows off what we do and the clients that benefit from our contest platform. Let us know what you think.